Rida Arif is a cultural heritage professional based in Vienna, Austria, and has several years of experience in international project management. She is a co-founder and Director of Community Engagement and Outreach at Cultural Advocacy Lab, a collective of cultural heritage professionals focused on centering community in cultural development. Since 2019, Rida has been working with UNESCO to implement community-led sustainable development projects, with a focus on closer collaboration between culture and education in heritage management. Prior to this, she led the implementation of cultural diplomacy and documentation projects with The Citizens Archive of Pakistan. She has also worked on conservation and digital documentation of finds from Kinet Hoyuk (Turkey) and Swat (Pakistan) excavations. Rida is also a documentary photographerwhose work has been displayed at exhibitions, and has been published online and in print. Rida holds a Master of Arts degree in Archaeology from Bilkent University in Ankara.